To answer that let’s look at all the options to choose from when wishing to create your website. Here are those options with some brief on what makes them good or bad.
Creating the Website Yourself
You can create the website yourself on WordPress without any prior coding knowledge. You can pick a template, tweak it according to your needs, and make your website go live. The biggest problem with this approach is limitations, lack of creativity and understanding of the market. You might create a website on your own but you won’t know if your website looks trendy or outdated. Creating the perfect website will still require days and months of constant working. If you want to focus on your business, you will not have that much time to design your website.
Choosing a Developer to Create the Website for You
You can ask a website developer to create a website from scratch for you. This sounds like a great idea because you will then have full control over how things look and feel on your website. The biggest drawback of this approach is you ending up with extremely huge costs. As a new and growing business, you cannot afford unnecessarily huge costs when you have cheaper and more efficient options available. If you have the budget, you can definitely go with a programmer or web developer. Do keep in mind that a custom website can cost you anywhere around $30,000. Not to mention, getting a website up with this method will require a lot of time. Do you have that much time on hand?
Choosing an SEO Freelancer for Site Building
This is a perfect balance between the two options stated above. Using an SEO freelancer to do the job will help you in many ways. First, freelancers do not cost you as much as hiring a full-time programmer for creating the website from scratch would. Secondly, you can get the job done much faster because the freelancer will use one of your chosen WordPress templates to work on. In addition to that, you will see that the website is both professional and functional. It will be an SEO-optimized website that enhances user experience and gets ranked higher by Google as a result.